Mathias Bergendahl's Marketing Blog

Early one morning you receive an email from a consumer interested in a listing you represent. Eager to follow up on this exciting lead you put together an email. Consider the fact that what the consumer receives from you essentially is your first opportunity to promote your company brand. While the content you put in your email certainly is important, so is your email address.

Consider this:

“Clients and customers will make assessments of your company based on things as simple as email addresses and while not always conscious, that customer appraisal says much about your business, your attitude and your priorities.” Mike Banks Valentine

In the article Email Branding Your Company Identity, Mike Banks Valentine discusses the importance of having the right name for your email address, and offers simple solutions for how you can make sure your email address reflects your company and brand identity.

Click here to read Email Branding Your Company Identity.