Mathias Bergendahl's Marketing Blog


Before You Post at Twitter – Consider This
March 21, 2009, 11:15 pm
Filed under: Social Media Marketing

Twitter has quickly become one of the most popular ways to communicate with friends, well, the cyber-world in general. Through Twitter you can keep your friends notified on what you’re doing, make your customers aware of product updates, and intrigue potential customers with invitations to find out about you.

Is Twitter a great marketing tool? Absolutely, but it needs to be managed with great care.

Sometimes the best way to learn what to do is to learn from what not to do. Well, here are two examples I found online today, and I must admit that I feel for two individuals who supposedly, according to stories found online, made serious mistakes.

First, someone who apparently had just received a job offer lost the opportunity even before day one at the new job. Here’s a recap of a story recounted here at the blog I’m Not Actually a Geek by Hutch Carpenter.

According to the story, someone receives a job offer upon which he or she posts at Twitter: Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” According to the information I came across, someone caught the Twitter post and responded:Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

If this story is true it’s probably safe to assume that the applicant did not get a job, but now the story is all over the Internet. While the story is about a job applicant, there’s a clear parallel to anyone who may comment through social media networking, microblogging and blog platforms.

Here’s another example. According to a blog post I found, a public relations professional from New York was visiting Memphis, there to meet a group within a large corporation. Hours after a presentation he posts the following on Twitter: “True confession but I’m in one of those towns where I scratch my head and say I would die if I had to live here!” The Twitter post came to the attention of the corporation, again according to the blog article, and, well, you can read the rest of the story here, including a written response back to the originator of the Twitter post, at the blog of Peter Shankman.

Conversely, the use of Twitter can help you in your marketing activities. Now, while the example provided here describes how one man managed to get a job through Twitter, there’s something to be said about the way Twitter can help build ongoing relationships with potential real estate customers.

If you’re new to social media marketing and not aware of Twitter, visit www.twitter.com. Better yet, go here for 17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners.

For full disclosure I tried to do due diligence by finding out whether these stories actually were true. Judging from the amount of exposure online I’d say yes. But, it’s not always easy to know for sure. I am as we speak trying to confirm the accuracy of the stories. Even if it turns out to be fabricated I felt the stories could serve as a cautionary note for everyone now getting into Twitter. As for the issue of whether or not to believe everything you see online will be covered in a future blog post.

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