Mathias Bergendahl's Marketing Blog


Searching for Leads?
October 31, 2009, 2:30 pm
Filed under: General Marketing Topics, Integrated Marketing, Realtor Marketing

Seaching for Leads? Without a steady stream of new, prospective customers any business faces the risk of failure. We set out to discover what successful Realtors® are doing to generate, evaluate, and manage leads through a process until a transaction has been completed.

Click here to read Searching for Leads?, the feature story in the October issue of PROView Magazine.

This article was written following a request by a member. Want to suggest the topic for upcoming magazine and blog articles? Please send an email to Mathias Bergendahl at mbergendahl@tampabayrealtor.com.

 



Sharing Your Messages on All Social Media Platforms: How to Syndicate Your Blog Posts to Facebook, LinkedIn and Twitter

Most social media presentations I come across appear to focus on the bigger picture. While I mostly find arguments for why Realtors® should use social media at webinars, seminars and in articles, I rarely find resources that share actionable tactics on how to actually develop social media platforms.

In a couple of days I will once again teach the class Integrated Social Media Marketing Strategies and I thought I’d share a few outtakes from the presentation I’ll give. While I certainly will continue to share the big picture on social media through this blog, I want to make sure readers are provided solutions they can implement immediately. That’s why I thought the focus of today’s article would be to share how you can syndicate your blog posts directly to Facebook, LinkedIn and Twitter. By following the steps below you’ll be able to have your articles published at each network without having to manually add them.

Hopefully you can get some ideas you can put to use immediately if you’d like to use your blog as your news source and share your blog posts at Facebook, LinkedIn and Twitter.

Overview of Blog Post Syndication

SM1In previous articles I’ve shared how important it is to make sure your website and social media platforms are connected through links. For example, your website should have links to your Facebook, LinkedIn, Twitter and YouTube accounts, and each of those should feature links back to your website. Similarly, your website and social media networks should link to your ratings profile. You never know where a consumer will find you first and that’s why it’s crucial to link to other resources on each of your platforms.

In addition to offering links you can syndicate all new blog posts for immediate posting at Facebook, LinkedIn, and Twitter. Once you’ve done the initial setup all new articles will automatically appear at each platform. Below are descriptions of how it works for each network.

Make Blog Posts Appear on Your LinkedIn ProfileSM4

First, let’s take a look at how you can make all blog posts appear inside your LinkedIn profile.

  1. Go to your LinkedIn profile and click on Edit My Profile in the top left navigation bar.
  2. Scroll down until you see a box with the headline Featured Applications. Click on the right arrow button until you see the W logo, which stands for WordPress (for those who use a WordPress.com blog).
  3. Select Add this application followed by clicking on the Update Settings button on the right side of your screen. Make sure to check the box Display on my profile.
  4. Type your WordPress blog address, which for most users will be http://YOURBLOG.wordpress.com*.
  5. Once you click on the save button your blog posts will automatically appear on your LinkedIn profile.

 Sharing Articles through FacebookSM2

 Similarly, blog posts can automatically be posted at your Facebook wall once you’ve set it up.

  1.  Locate the panel at the lower right side of your screen once you’ve logged on to Facebook.
  2. Click on the Notes button.
  3. At the prompt giving you the option to import your blog, type your blog address in a similar way you did above for LinkedIn.
  4. New blog posts will appear automatically on your Facebook wall. Additionally, you’ll see all your blog content under the Notes Tab in your Facebook menu.SM3

 Using Twitter to Share Your Stories

SM5Syndicating your blog posts to Twitter require a slightly different process. Essentially, you’ll enable the distribution of links to your blog articles by signing up for a free account at twitterfeed.com.

  1. Go to Twitterfeed.com to create your account.
  2. Once your account is created you’ll have to verify the connection between Twitterfeed and Twitter, essentially allowing the transfer of information between the platforms.
  3. Next, create a new feed by typing in your blog name. For twitterfeed, you’ll need to add the word feed, though, and the final web address you need to type is http://YOURBLOGDOMAIN.wordpress.com/feed/*.SM6

Once you’ve created the feed between Twitterfeed and Twitter you’ll see tweets (as messages through Twitter are called) with links to your articles. While the concept of syndication in essence is the same for Facebook, LinkedIn and Twitter, Facebook is the only platform that actually incorporates the entire article onto your Facebook profile. LinkedIn and Twitter instead provide links to the full articles at your blog.SM7

Syndication allows you to effectively reach your audiences at all respective platforms without having to manually add them each time. Such a set up will help you minimize the time you spend managing your networks. For other tips on how to carefully manage your time commitment to social media marketing, click here to read Ten Ideas for Creating an Effective Social Media Marketing Time Management Routine.

* The web addresses you use should be the ones you used when you signed up for a blog. In my case the web address for my blog is https://mbergendahl.wordpress.com/ for Facebook and LinkedIn, and https://mbergendahl.wordpress.com/feed/ for the connection between Twitterfeed and Twitter.

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Marketing Toolkit for Realtors® Now Available

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A compilation of articles from the PRO Marketing Blog is now available. Please click here to download.



Why LinkedIn May Be a Better Networking Choice than Facebook – and Five Tips to Make Your Profile an Effective Branding Tool

“I want to stay connected, but I feel Facebook may be too personal.”

Following a recent presentation I gave on the topic of social media marketing, a Realtor® spoke about her hesitation to connect with consumers at Facebook.

“I want to continue to build my sphere of influence and I know the use of social media platforms will help me do that. I’m just not sure most of them want me to see the personal things they share on Facebook. As a result they may turn down my friend requests or worse, I may even alienate them.”

The main purposes of networking are to build awareness of what you do, build trust and credibility, and especially be the one they think of when they need a Realtor®.

To put the importance of remaining easily accessible to consumers into perspective, I thought about something that happened many years ago. As a newly appointed Executive Director for a local museum, I was asked by a newspaper reporter what I planned to do to increase attendance. I shared my desire to attract more families with young children. A week later I received a letter from a mailing list vendor. Having read about my plan, she sent me information about available mailing lists for any upcoming marketing campaigns, and she even attached a copy of the article so that I would connect the dots. I thought it was brilliant as she clearly provided me exactly what I had expressed that I needed. However, I didn’t need it at the time. Months later, as I was ready to do a mailing, I couldn’t find her contact information. I searched my cabinets. I searched online. I searched the yellow pages. In spite of all my efforts, I couldn’t find a way to connect with her. For her it was a lost opportunity. For me, it’s an example of how important it is for professionals to give recipients of a campaign a reason to stay in touch for when they need you. Similarly, imagine a consumer wanting to get in touch with you months after you first met, only to find that they can’t find you.

These days social media can help build a virtual rolodex of sorts, thus eliminating the risk of losing or not finding a printed business card. Similar to how you’d add a business card to your collection, you can now instead suggest a virtual connection. But, should it be through Facebook?

If the social media platforms we now have access to had been available at that time, would I have added the mailing list vendor as a friend at Facebook? Since we had no other relationship other than her contacting me the answer is most likely no. I would, however, have suggested that she become a connection at LinkedIn.

Don’t get me wrong; Facebook is a great networking tool. However; others may not feel that your connection is close enough to warrant a connection on that particular platform. Consumers may not want you to see their pictures, videos, and anything they would only share with those they know closely.

While the main social media “buzz” seems to center on Facebook these days, consider joining the online network at LinkedIn.com. Here are the top seven features you can use to make your LinkedIn profile become an essential part of your online networking efforts.

1. Get Online Exposure

Search for my name at Google and you’ll find that my LinkedIn profile is listed among the first few listings. Similarly, your name will most likely show up at the top of the search results once you’ve signed up. I’m not sure why, but it seems LinkedIn is favored by search engines, and having a profile will virtually ensure that you’ll be found when someone searches for you.

2. Share Presentations and Blog Posts

Did you know that you can add a Power Point presentation inside your LinkedIn profile? Through the website slideshare.net you can display presentations by adding an application. Consider posting a value proposition slide show or maybe a description of your process. Similarly, you can have articles from your WordPress blog featured at the center of your LinkedIn profile by adding the WordPress application.

3. Showcase Value through Recommendations

LinkedIn provides an easy to use tool by which you can ask your connections to write a recommendation on your behalf. Let others showcase your expertise – ask them to describe what it’s like to work with you.

4. Provide Links to Your Website, Blog and other Platforms

LinkedIn allows you to add three links, and I suggest you use them to give visitors to your profile additional resources. Consider adding links to your website, blog, and maybe your Facebook profile.

5. Show Your Professional Background, Affiliations and Awards

Essentially serving as your virtual resume, you can list your current and past brokerage affiliations and prior employments inside your LinkedIn profile. Additionally, you can list any awards you’ve received and designations you’ve earned. Affiliations with professional groups such as the National Association of Realtors®, Florida Realtors® as well as groups available to ABR, GRI, and CIPS graduates only can also be displayed.

Every consumer you meet may not need a Realtor® at that particular time. Asking them if it would be appropriate to connect on LinkedIn will give you the opportunity to be found when they do.