Mathias Bergendahl's Marketing Blog


Sharing Your Messages on All Social Media Platforms: How to Syndicate Your Blog Posts to Facebook, LinkedIn and Twitter

Most social media presentations I come across appear to focus on the bigger picture. While I mostly find arguments for why Realtors® should use social media at webinars, seminars and in articles, I rarely find resources that share actionable tactics on how to actually develop social media platforms.

In a couple of days I will once again teach the class Integrated Social Media Marketing Strategies and I thought I’d share a few outtakes from the presentation I’ll give. While I certainly will continue to share the big picture on social media through this blog, I want to make sure readers are provided solutions they can implement immediately. That’s why I thought the focus of today’s article would be to share how you can syndicate your blog posts directly to Facebook, LinkedIn and Twitter. By following the steps below you’ll be able to have your articles published at each network without having to manually add them.

Hopefully you can get some ideas you can put to use immediately if you’d like to use your blog as your news source and share your blog posts at Facebook, LinkedIn and Twitter.

Overview of Blog Post Syndication

SM1In previous articles I’ve shared how important it is to make sure your website and social media platforms are connected through links. For example, your website should have links to your Facebook, LinkedIn, Twitter and YouTube accounts, and each of those should feature links back to your website. Similarly, your website and social media networks should link to your ratings profile. You never know where a consumer will find you first and that’s why it’s crucial to link to other resources on each of your platforms.

In addition to offering links you can syndicate all new blog posts for immediate posting at Facebook, LinkedIn, and Twitter. Once you’ve done the initial setup all new articles will automatically appear at each platform. Below are descriptions of how it works for each network.

Make Blog Posts Appear on Your LinkedIn ProfileSM4

First, let’s take a look at how you can make all blog posts appear inside your LinkedIn profile.

  1. Go to your LinkedIn profile and click on Edit My Profile in the top left navigation bar.
  2. Scroll down until you see a box with the headline Featured Applications. Click on the right arrow button until you see the W logo, which stands for WordPress (for those who use a WordPress.com blog).
  3. Select Add this application followed by clicking on the Update Settings button on the right side of your screen. Make sure to check the box Display on my profile.
  4. Type your WordPress blog address, which for most users will be http://YOURBLOG.wordpress.com*.
  5. Once you click on the save button your blog posts will automatically appear on your LinkedIn profile.

 Sharing Articles through FacebookSM2

 Similarly, blog posts can automatically be posted at your Facebook wall once you’ve set it up.

  1.  Locate the panel at the lower right side of your screen once you’ve logged on to Facebook.
  2. Click on the Notes button.
  3. At the prompt giving you the option to import your blog, type your blog address in a similar way you did above for LinkedIn.
  4. New blog posts will appear automatically on your Facebook wall. Additionally, you’ll see all your blog content under the Notes Tab in your Facebook menu.SM3

 Using Twitter to Share Your Stories

SM5Syndicating your blog posts to Twitter require a slightly different process. Essentially, you’ll enable the distribution of links to your blog articles by signing up for a free account at twitterfeed.com.

  1. Go to Twitterfeed.com to create your account.
  2. Once your account is created you’ll have to verify the connection between Twitterfeed and Twitter, essentially allowing the transfer of information between the platforms.
  3. Next, create a new feed by typing in your blog name. For twitterfeed, you’ll need to add the word feed, though, and the final web address you need to type is http://YOURBLOGDOMAIN.wordpress.com/feed/*.SM6

Once you’ve created the feed between Twitterfeed and Twitter you’ll see tweets (as messages through Twitter are called) with links to your articles. While the concept of syndication in essence is the same for Facebook, LinkedIn and Twitter, Facebook is the only platform that actually incorporates the entire article onto your Facebook profile. LinkedIn and Twitter instead provide links to the full articles at your blog.SM7

Syndication allows you to effectively reach your audiences at all respective platforms without having to manually add them each time. Such a set up will help you minimize the time you spend managing your networks. For other tips on how to carefully manage your time commitment to social media marketing, click here to read Ten Ideas for Creating an Effective Social Media Marketing Time Management Routine.

* The web addresses you use should be the ones you used when you signed up for a blog. In my case the web address for my blog is https://mbergendahl.wordpress.com/ for Facebook and LinkedIn, and https://mbergendahl.wordpress.com/feed/ for the connection between Twitterfeed and Twitter.

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