Mathias Bergendahl's Marketing Blog


11 Steps and 11 Templates to Develop Your 2010 Business Plan

For many Realtors®, the development of a business plan may rank somewhere between changing a tire alongside a road late at night and a visit to the dentist. While it certainly is a necessary task for every business owner, it’s rarely something most look forward to.

But, business planning is absolutely essential. Planning ahead will allow you to make sure your resources are spent wisely and allocated to last the entire year. A financial forecast will allow you to carefully budget your revenues and expenses carefully each month to make sure your business remains financially viable. A comprehensive marketing plan will enable you to make sure you’re consistently reaching out to those you want to work with in the market you serve, and retain the client relationships you already have.

Creating a business plan will also give you an opportunity to stop for a moment to reflect about the market segment you serve, or want to serve, and how you and your business are positioned to be the best for the job. If you served the high-end market years ago, are there enough business opportunities given the recent shift in home values and distribution of sold homes in that price class? Do you have sufficient knowledge to serve a particular niche market? The process of developing a business plan will enable you to take a birds-eye look at your business, and help determine the path you’ll take.

I thought I’d share the feature article I wrote for the February issue of PROView Magazine. Please click here to read 11 Steps and 11 Templates to Develop Your 2010 Business Plan.

Would you like to learn how to create your business class? I’m teaching a class based on the article 11 Steps and 11 Templates to Develop Your 2010 Business Plan on Thursday, February 25, 2010. Please click here for more information.